Setting Goals: How To Be a Better Event Planner

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We all know nobody’s perfect. (Anyone who thinks they are might be delusional.) There is always room to grow professionally, and it’s up to us to push ourselves to do better, learn more, and improve from our mistakes.

There is no one formula to becoming an amazing event planner. However, by taking heed to some general tips and best practices, you can undoubtedly elevate your skills and make your next event a success.

Luckily, event planners have a ton of experience creating to-do lists and setting goals. So becoming a better event planner should be a piece of cake, right? Not all the time. Setting a goal is one thing, but achieving it is another. It’s about looking a challenge in the eye and conquering it. It’s about learning new techniques and doing better than the last time. And it’s most definitely about stepping outside your comfort zone.

As we come to the end of the year, take some time to reflect on projects from the past 12 months, and maybe do some soul searching to discover ways to turn potential weaknesses into strengths. From there, set realistic goals that you think you can reach in 2018.

Here are a few ways you can work on them!

Assess Yourself

Start by taking an inventory of your strengths and weaknesses. What are you good at? What do you need help with? This can help you determine where to focus your energy as you plan. If you’re not confident in your organization skills, for example, delegate tasks to others to help you stay on track.

Create a timeline and checklist. This will help you stay on track as you plan and ensure that no important tasks are forgotten.

Set a Timeframe

Setting and reaching a goal is awesome, but giving yourself a timeframe ignites motivation and eliminates procrastination. (Hopefully.) A year might be too long to accomplish a goal. Give yourself one-two month and if you haven’t made the goal by then, reassess what timeframe works for you.

Leadership and Teamwork

Come up with a theme and vision for your event. What is the overall vibe you want to create? This will help you determine the colors, decor, and overall tone of the event.

Communicate with your team and vendors. Keep everyone on the same page by sending out regular updates and letting them know what is expected of them.

Pay attention to the little details. The devil is in the details, and this is especially true when it comes to event planning. Make sure that everything from the food to the lighting is just right.

Be prepared for setbacks. No matter how well you plan, things will always go wrong. The best event planners are the ones who can roll with the punches and adapt on the fly.

What to Improve

We’re not going to tell you what goals you need to set (we don’t know you!), but here are a few to think about.

  • Closing New Business: What is the percentage of new business you score once the conversation starts?
  • Client Relationships: Are most of your relationships positive or do you get frustrated with everyone you encounter? (If so, maybe it’s time to find a new profession.) Do you retain your client’s business after your first project?
  • Budgeting Skills: Do you consistently stay under or always go over?
  • Work Life Balance / Scheduling: Is your schedule always overbooked? Do you get stressed out looking at your calendar in the morning? Do you leave time for yourself to read, watch TV, shop, and hang out with your friends?

Add in Checkpoints

If your timeframe is two months to reach a goal to achieve, give yourself a gut check once a week to see how things are going. It’ll keep that goal top of mind and motivate you to achieve it faster.

Continuing Education

There are so many resources, classes, books, and networking events available to event planners to broaden their horizons. Just because an event prof graduated college doesn’t mean class, tests, and homework should be beneath them. If anything, there’s less pressure post-grad and learning is more fun and your choice!

Above all, have fun with it! Events should be enjoyable for everyone involved, so go out of your way to make sure everyone is having a good time.


Do you want to know more about Event Planners? Here’s more:

What does an event planner do?

An event planner is responsible for the coordination and planning of a special event. This may include anything from a corporate meeting to a wedding. Event planners must be able to handle a wide range of tasks, from arranging for catering and transportation to creating a timeline and overseeing all the little details. They must also be able to manage their time efficiently and stay organized under pressure.

Is being an event planner a good career?

The job of an event planner is one that is always in demand. As society becomes more and more complex, the need for people who can plan and execute events becomes greater and greater. There are many reasons why an event planner might be a good career choice.


What is the highest salary for an event planner?

There is no definitive answer to this question as it largely depends on the experience and skills of the event planner in question, as well as the location and size of the event. However, according to, the average salary for an event planner in the United States is $50,000. In high-cost areas such as New York City or San Francisco, the average salary for an event planner can be as high as $70,000. Event planners with more than 10 years of experience can earn salaries of up to $100,000 or more.


Highest Paying Type of Events

There are many types of high-paying events, but some of the most common and lucrative are corporate events. Corporate events can include conventions, trade shows, product launches, and training seminars. Other high-paying events can include charity events, music festivals, and sporting events.

The amount of money that can be made from high-paying events depends on a number of factors, including the size of the event, the location, and the type of event. Corporate events, in particular, can be quite lucrative, with some companies spending millions of dollars on them.

High-paying events can be a great way to make some extra money, and for event planners, they can be a source of consistent income. If you are interested in becoming an event planner, or if you are already an event planner and are looking for new and high-paying events to plan, then be sure to explore the corporate event market. It can be a very lucrative and rewarding field.


Best Locations for Events

There are a number of things to consider when planning an event, and one of the most important is the location. The right location can make or break an event, so it’s essential to choose wisely. Here are some of the best locations for events:

  1. A convention center. Convention centers are designed for events, and they have all the necessary facilities and amenities. They’re also typically located in convenient locations, so they’re easy to reach.
  2. A hotel. Hotels are another great option for events. They have ample meeting space, and they’re typically located in convenient locations.
  3. A stadium or arena. Stadiums and arenas are perfect for large events, such as concerts or sporting events. They have the necessary facilities and seating capacity to accommodate large crowds.
  4. A private estate. If you’re looking for a unique location for your event, a private estate may be a perfect choice. These estates offer a variety of facilities and amenities, and they’re often located in beautiful settings.
  5. A theme park. Theme parks are a great option for family-friendly events. They have a variety of facilities and attractions, and they’re typically located in convenient locations.
  6. A restaurant. Restaurants are a great option for small events. They have private dining rooms that can accommodate groups of all sizes, and they’re typically located in convenient locations.
  7. A nightclub. Nightclubs are a great option for events that require a nightclub atmosphere. They have private event spaces that can accommodate groups of all sizes, and they’re typically located in convenient locations.


Type of Training to attend to become an Event Manager or Event Planner

A career as an event manager or event planner can be very rewarding. It can be an exciting and challenging field, and there are many different ways to enter it. No matter which path you choose, the most important thing is to have the proper training.

There are a few different types of training you can attend to become an event manager or event planner. One option is to pursue a degree in event management or event planning. This type of degree will give you a comprehensive understanding of the event planning process, from start to finish. You will learn about event planning theory, as well as the practical skills needed to manage events.

Another option is to pursue a degree in business or marketing. This type of degree will give you a strong foundation in the basics of event planning, but you will also learn about other aspects of running a business. This can be helpful, as event planning is a business itself.

Finally, you can also attend a training program specifically for event managers or event planners. These programs generally last a few weeks or months and will give you a crash course in all things related to event planning. They will cover topics such as event planning theory, marketing, logistics, and budgeting.

Last important thing is to have the proper training. This will give you the skills you need to be successful in the event planning industry.

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