Super Bowl LII: About The Events

For the attention-seeking, brand-launching, money-spending companies who are looking generate legit buzz, Super Bowl Sunday is the ticket (pun intended) to getting insane amounts of exposure.

Corporate sponsors, advertisers, and companies who are seeking that invaluable, palpable buzz descend upon Super Bowl’s designated city each year to entertain, throw events, and of course…watch the Super Bowl.

The events held during Super Bowl Weekend are usually chock-full of celebs, over the top, and receive a ton of press coverage, rightfully so.

Before we get into the parties, here are a few Super Bowl fun facts:

1. 1. The Super Bowl is arguably the largest watched annual sporting event globally.
   2. Super Bowl Sunday is the second largest day for U.S. food consumption, after Thanksgiving Day.
   3. It doesn’t matter if your team is playing in the big game, people attend Super Bowl weekend just for the experience.
   4. If you’re looking for a celebrity to endorse your brand at the Super Bowl, make it a big one. They ALL flock to the parties and game, so breaking the celebrity clutter with an A-lister is your only chance. This year alone, Justin Timberlake, Cardi B, J-Lo, DJ Khaled, Cindy Crawford, Pink, Jamie Foxx, and many, many more showed up.

Ok, now for what went down Super Bowl weekend.

“Man of the Woods” Listening Party

The game wasn’t the only talk of Super Bowl weekend. With a new album out and a halftime show, Justin Timberlake talked about just as much as the game itself. To celebrate his birthday and kick off the weekend, JT and American Express held a listening party at the late Prince’s Paisley Park on Thursday, February 1.

Rolling Stone Live

The next night, Rolling Stone threw its annual Super Bowl celebration presented by Mercedes Benz. The mag partnered with music platform Tidal to live stream performances by T-Pain, 21 Savage, and headliner Migos. Guests got to take part in packing Crown Royal bags with goods to be send to U.S. troops overseas.

DirecTV Super Saturday Night

AT&T pulled out all the stops for the elaborate DirecTV celebration on the eve of Super Bowl.

Jennifer Lopez headlined the show and gave a tribute to Prince, while AT&T got the audience involved in a uniquely social way. For every use of the hashtag #JLONOW, AT&T donated $1 to the Hispanic Federation’s Puerto Rico Relief & Recovery Effort.

Total donation: a whopping $200,000.