Common Event Planning Jargon

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The word JARGON is defined as special words or expressions that are used by a profession or group and are difficult for others outside that profession or group to understand.

Chances are the team who produced your last silent disco event used some lingo that you might not have understood. Or the professor in your class used some marketing terms that flew right over your head.

As the world sees advances in technology and we create new ways to do things, new words are created. An event planner in their 20s probably knows a whole new set of words that a planner in their 40s doesn’t know. That’s why it’s important to stay on top of the latest words that make the industry tick!

We’ve handpicked a few industry terms that we think will be helpful to you in planning or promoting your next event (or silent disco)! No need to scratch your head trying to figure out what these words mean. Now you know them and will be the smartest person in the room!

BRAND ADVOCATE

A consumer that loves your product so much, they market it (mainly through social media or word of mouth) on their own time. These are super valuable people you want on your side!

CLICKTHROUGH RATE

Measurement of people who viewed your message or content online (Twitter, Snapchat, Facebook, Instagram, website) and then performed the action required link clicking on a link.

EDT

Estimated Departure Time. Example: We need to add one more song to the playlist before the DJ’s EDT.

ENGAGEMENT

Social media engagement is the way you interact with other users. If you’re throwing a silent disco, your comment on someone’s Instagram post, Snapchat or tweet they posted from the event is “engagement”.

GEOLOCATION, GEOTAGGING

Tagging a post (photo, video, message) with a specific location.

LAUNCH

The official announcement, usually jump started with a press release or social media post, about a new product, service, or event.

LAVALIER

A wireless microphone that can be affixed to a lapel of a speaker. Let’s just call it a wireless microphone.

ORGANIC REACH

The number of people who view content or use your product without paid promotion. Organic reach is free and at times the most valuable for your brand.

STRIKE

The taking down of equipment or décor.

VLOGGER

An influential person who creates and broadcasts video blogs. Vloggers typically have a significant amount of loyal viewers, so hire one of these to vlog from or about your next silent disco.

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