A Must Know: Whitney Wolfe Herd & Bumble Bizz

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We might be stating the obvious here, but it is a great time to be a woman in business. Trailblazing women are being recognized for their accomplishments and are paving the way for other women to follow suit. One of those trailblazers is tech-sensation Whitney Wolfe Herd.


Whitney Wolfe Herd founded Bumble in December 2014 and by December 2015, the app had over 18 million users. Bumble’s dating app is most known for empowering women to choose who they want to talk to first. Men come second in this method, and must wait to be contacted. (Who run the world? GIRLS.)

In Herd’s shirt career, she has been named a Business Insider’s 30 Most Important Women Under 30 In Tech in 2014 and an Elle Women in Tech in 2016. Herd was also named as one of Forbes 30 Under 30 in 2017 and 2018. She is currently 29 years old.


Last fall, Herd expanded Bumble and launched Bumble Bizz in the US, UK, Germany, France and Canada. It’s an app that lives within Bumble centered around networking, finding mentors, and creating new opportunities in business.

The first thought that popped in our heads was, “awesome, another channel for job searching and recruiting.” But it’s not about that. Bumble Bizz is designed for networking and mentoring. You still swipe. But now it’s to advance your career, not your dating life.

Bumble Bizz remains true to its feminist values and keeps women at the forefront. They still have to be the first to contact a fellow networker. It’s a place where women can feel confident in their business decisions, as the app is meant to clear up the gray areas that might make women feel uncomfortable when networking.


It’s very simple.

Open Bumble.
Select the Bumble Bizz mode.
Both parties begin networking within 24 hours after matching or the match expires.


Have you ever been to a networking event and found yourself wandering aimlessly around the room because approaching a complete stranger feels super awkward.

While Bumble Bizz isn’t looking to completely replace the traditional forms of networking, it is there to combat any awkwardness that comes with in-person networking. Naturally, we feel more comfortable emailing and connecting online — there is a barrier to eliminate uncomfortable pauses. Well, imagine networking without all of that.

Connect on Bumble Bizz first. Find a commonality. Exchange info. Then, meet if necessary. Sounds like a great process to us.

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