How to Run a Red Carpet

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For some of us, running a red carpet is the ultimate dream job we never had. (Or let’s be honest, just to be able to see one in person would be pretty cool.) For others, it is our job.

Running a red carpet is certainly blood pumping, high paced, and thrilling, but it also takes a lot of planning and work. For you event profs just starting out or people who are curious about how it works, here are the tips and tricks you need to know about running a star-studded red carpet. The kind that People magazine writes about.

Invite your Celebs

In order to do that, you need to create a media alert to send to a celebrity’s publicist that explains the who, what, when, where aspects of your event. This is essentially what you want the media to write about when they file their stories.

Invite your Media

That’s what a red carpet is all about — the media interviewing the celebs. So once you’ve secured some great talent, invite the media to attend and cover.

Create a ROS

A run of show will help your team understand where to be, when, and who is responsible for what. When you’re on site, it’ll be an easy one-sheeter everyone can reference when they have a question. (Instead of asking you.)

Get Organized

Set place markers for where the media should stand. If you’re not going to put down place markers for every outlet, at least group them by digital, print, photogs, broadcast, social media. Avoiding chaos is key!

Start the Show

Typically the red carpet starts just before or when an event begins and remains open for a short time after the event starts.

  • If you have a ton of talent coming, assign escorts to the talent to keep their interviews timed and usher them down the carpet in a timely manner.
  • Try to set up group shots of talent. Media outlets love more than one celebrity in a photo. (More to talk about.)
  • Make sure the talent has talking points and knows what to promote. Promoting the event is the point of a red carpet, after all. That’s what your celebs are for here, not a photo shoot.

Pitch Away

Once the carpet closes, follow up with the media with the photos from the event and additional information on what they may have missed. Also, don’t forget to pitch media who didn’t make it. Just because they didn’t attend, doesn’t mean they aren’t interested in covering the event.

So you see, running a red carpet takes serious work. And we only brushed the surface. For all you red carpet planners and slayers, kudos to you. It’s a tough job!

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